Privacy Policy

1. Introduction

Welcome to AtivoPlay, a digital signage solution developed by Suporte Ativo Ltda.. This Privacy Policy explains how we collect, use, store, and protect personal data of our users and clients.

2. Important Definitions

  • AtivoPlay: A digital signage platform that enables audiovisual content display on client and partner screens.
  • Suporte Ativo Ltda.: The company responsible for developing, maintaining, and marketing AtivoPlay.
  • LGPD: General Data Protection Law (Law No. 13.709/2018), the Brazilian legislation governing the processing of personal data.
  • Personal Data: Information related to an identified or identifiable natural person, as defined by the LGPD.

3. Data Collected

AtivoPlay may collect various types of personal data depending on how you interact with our system, including:

  1. Registration Data: Name, email, phone, company name, and other information required for account creation and access.
  2. Browsing Data: Information on pages visited, access dates and times, IP address, device type, geolocation (if permitted), and cookie data.
  3. Support Data: Messages sent to our support team, service history, and other information provided during support requests.

4. Purposes of Data Processing

We use the collected personal data for the following purposes:

  1. Service Provision: To ensure AtivoPlay functions properly, enabling access, content management, and digital signage features.
  2. Communications and Support: To contact you for technical support and to send notifications regarding updates and improvements.
  3. Improvement and Personalization: To optimize our system, fix errors, implement new features, and personalize the user experience.
  4. Marketing and Information: To send communications about new products, services, or promotions, with your prior consent.
  5. Legal Compliance: To meet legal and regulatory requirements.

5. Legal Bases

The processing of personal data is based on the following legal grounds:

  • Consent: When requested for specific purposes, such as marketing.
  • Contractual Necessity: To enable the use of the system and fulfill contractual obligations.
  • Legitimate Interest: To improve services or provide support, while respecting fundamental rights.
  • Legal Obligation: To comply with legal or regulatory requirements.

6. Data Sharing

Suporte Ativo Ltda. may share personal data:

  • With partners and suppliers: Only as necessary for service provision.
  • With competent authorities: To comply with judicial orders or legal requirements.
  • In corporate transactions: In cases of mergers, acquisitions, or asset sales, while ensuring privacy principles.

7. Storage and Security

We adopt technical and administrative measures to protect personal data, including:

  • Use of encryption during data transit.
  • Controlled access to databases and internal systems.
  • Continuous monitoring to identify vulnerabilities.

Data is stored on our own servers or in data centers of cloud providers that meet international security standards.

8. Data Retention

We will retain personal data for the period necessary to fulfill the purposes outlined in this Policy or as required by law. Once processing is complete, data will be deleted or anonymized.

9. Data Subject Rights

Data subjects have the following rights:

  • Confirmation of Processing: To know if your data is being processed.
  • Access: To request access to your collected data.
  • Correction: To correct incomplete, inaccurate, or outdated data.
  • Deletion: To request the removal of unnecessary or excessive data.
  • Consent Revocation: To withdraw your consent for data processing, when applicable.
  • Portability: To request the transfer of your data to another service provider.

10. Use of Cookies

AtivoPlay may use cookies and similar technologies to enhance user experience and collect usage data. You may manage your cookie preferences through your browser settings, although disabling cookies may affect some functionalities.

11. Changes to This Policy

Suporte Ativo Ltda. reserves the right to update this Privacy Policy periodically to reflect changes in our practices and applicable law. Significant changes will be communicated through our usual channels.

12. Contact

If you have any questions, requests, or wish to exercise your rights, please contact our privacy team:

  • Phone/WhatsApp: +55 47 99148-1340

Last update: 03/03/2025